Referring yourweb
site, it is already promoting it ! Step by step Advice Read on theWeb On line resources Bibliography
Referring yourweb
site, it is already promoting it !
Step by step
Advice
Read on theWeb
On line resources
Bibliography
Referring your web site, , it is already promoting it !
Referring your web site is a significant step to turn your project into a great success. It is to register you web site on a maximum of tools (search engines, directories...) in order to make it easally and quickly accessible on the web. The recording of your Internet site must be carefully done. It has to undertake the specificities of your targets and its expectations in terms of information. The choice of the "Key Words" and its spelling as well need to be undertaken in order to optimize this operation.
Main list of the
most important Key Words , site's definition and summary
Optimization of
the home pages of your site
Registration in
the tools searchles
Up-Stream
preparation of your referring: This
step is essential to optimmize your referring.It will be useful for the following
steps.
- ListMake a list of your KEy Words
which are the most relevant for your site
example : the site VirtualBuro : women, telecommuting, employment,business creation,
training at distance, lifelong training, European projects...
- Describe your web site in
few words : Web site dedicated to business women or applicants for work, who
want to work with the New technologies of Information and Communication
- Make a brief summary of your site some
of the engines ask for one : Dedicated to women, the site VirtualBuro are specially
targetted to business women, teleworkers or applicants for work. It aims to
guide you during all the steps and to bring you the maximum of the answers about
your legal rights, new technologies, working tools and remote work.
Optimisation Pages of access to your site : Insertion of meta-tags.
In this part, you go to integrate beacons Meta of referencing into the code HTML. For it you will need news that you listed in the previous stage.
<meta name = "description" content = "The description of the site"> et <meta name = "keywords" content = "Keywords separated with commas" >should be placed between beacons <head> et </head> in your home page.
exemple
<meta name = "description" content = "Site dedicated to the creative women
of companies or job-seekers, wishing to work with the technologies of information
and the communication"> et <meta name = "keywords"
content = "Woman, teleworking, employment, business creation, remote training,
professional training, european project" >
Registration in the tools of search
:
To join phone books and search engines in the hand: list
tools of searches
This stage consists in subjecting your site to engines
and phone books of search. The delay of indexation is variable, on Voila you
are enough to introduce the URL of your site and to fill some informations...
This technique is similar for many tools of search.
The others shall ask you for more information
(a summary of your site, a list of keywords). If you want to reference your
site on yahoo, you must know that the delay is very long, because before releasing
its task, yahoo is going to verify the quality of the contents.
Automatic referencing of your on-line site
Express but limited the sites of automatic referencing reference you on several
engines in only once. For companies the services are often paying.
http://www.sam.acorus.fr/referenceur
http://www.worldsubmit.com
http://www.webmasterplan.com/fr
http://www.net-ads.com
http://www.referenceur.com
http://www.adme.com
http://www.exploit.net
http://www.brioude-internet.fr/
Software
packages of automatic referencing
Customizable, they allow you to choose the search engines in which you wish
to reference your site (it allows you to accumulate manual and automatic referencing)
.They are for the most part sharware which leave you the possibility of testing
a version limited during a month free.
http://www.cyberspacehq.com
http://www.netsubmitter.com
To download :
On PC : addweb, RegisterProPromotionSpider, ActiveTraffic Builder,ViperSpiderII...
Council
: if you decide to reference your site manually, we advise you to avoid the
on-line automatic referencing, to be effective it is necessary for you to choose
among one or the other one. For an optimal referencing we advise you to appeal
to professionals, because the referencing is as important as the creation of
the very site.
LE STUDIO MULTIMEDIA, the company specialized in the
referencing: The Multimedia Studio created a department specialized in the realization
and the updates of your site in phone books in respect for your objectives and
your marketing strategy.
A classic automated referencing and a restful
manual referencing on the day before sector-based targeted at your activity.
This mixed method assures you of an quantitative and qualitative referencing.
http://
www.lestudio-multimedia.com
"To be listed on Yahoo"
The phone books of search (so called index) are probably the best places where
to have your site. Yahoo is the compulsory passage if you wish to have a decent
targeted traffic. However to have the site listed in this phone book is far
from being an easy task. This article suggests giving you some advices to make
a success of your entrance on the biggest of indexes. Even though this article
is going to concentrate on Yahoo, techniques described below are applicable
to the other phone books as for example Open Directory, which feeds more and
more engines and sites of search. As example, the engine Google resumes the
data of Open Directory besides his appropriate ( ... )
http://www.sam-mag.com/archives/yahoo.htm
to read the continuation of the article
To reference the site on Internet
(http://www.universiteonline.net)
by Jean-Marc Loisil
Facteurs bloquants : 18 façons de rater son référencement
(http://www.abondance.com/docs/contraintes.html)
written by Olivier Andrieu
Promotion et création de trafic :
(http://www.abc-netmarketing.com/thema/trafic1.htm)
by abc-netmarketing
You have some questions about referecing ? Olivier Andrieu
answers you on the site
eGroups
Créer du trafic sur son site Web (to create traffic on the Web
site)
Author : Olivier Andrieu
464 pages
Publisher : Eyrolles
Price: 235 FFTTC
Bien référencer son site Internet (good referencing
of the Internet site)
Authors : Jean-Marc Herellier et Claudia Wolosin
226 pages
Publisher : Simon & Schuster Macmillan
Price: 45 FFTTC